Brief:
To create a promotion package for a new film, to include a teaser trailer, together with two of the following three options:
-A website homepage for the film
-A film magazine front cover, featuring the film
-A poster for the film
What is a Film Trailer?
A film trailer is a short clip giving a preview or sneakpeak of an upcoming feature film. The main objective of a film trailer is to make the targeted audience 'want' to watch the film, a form of advertisement.
Only 'snippets' or brief shots of the storyline are shown and there's usually a narrative or story being told, they might hint you the cause of the conflict or the origin of the problem but the one thing that they'll never show the audience is the resolution or how the problem is solved.
History/Revolution of Trailers
-The very first movie trailer shown in the U.S. was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway.
- Up until the late 1950s, trailers were mostly created by National Screen Service and consisted of various key scenes from the film being advertised, often augmented with large, descriptive text describing the story, and an underscore generally pulled from studio music libraries. Most trailers had some form of narration and those that did featured stentorian voices.
-In the 1950s film trailers were considerably longer, with lengths up to 5 minutes. They told either the whole story or almost revealed the entire plot.
- In the early 1960s, the face of motion picture trailers changed. Textless, montage trailers and quick-editing became popular, largely due to the arrival of the "new Hollywood" and techniques that were becoming increasingly popular in television.
-During the 1970s-80s, trailers were still a bit too long, but tigthened a bit, revealing less of the story.
-From 1991 to Present times, film trailers have gotten tremendously shorter, with a standard length of about 2.30 seconds, 3 minutes max. The editing has gotten much faster and spoilers are no longer shown in order to maximise customer attraction.
